Alloy Racing
Alloy Racing is a Go-Karting team based in Calgary, AB. The team principle, Troy Pachal, originally started the team to help build community in the niche motorsports world. Since its inception in 2019, the team has developed massively. Comprised of two drivers, two mechanics and one coach, the team has collected many wins and podium finishes. The challenge with Alloy Racing was acquiring content amidst the chaotic race days.
The Strategy
Since 2021:
- Platform Management: We keep track of all their platform activity to ensure max engagement.
- Content Creation: By sending our photographer to race days the stress of having to participate in the event while also taking photos is elevated. Candid, posed, and authentic content is captured to ensure storytelling of the day and the team dynamic itself.
- Sponsored Content: To ensure their sponsors are able to get extensive coverage, our graphic design artist creates and story boards posts to showcase the collaboration.
The Results
- Built a strong, consistent media presence over three years that reflects the team's identity
- Developed professional, engaging content that resonated with fans and sponsors
- Captured race-day action and behind-the-scenes moments with authenticity and care
- Elevated the team’s visual brand, helping them stand out in a competitive space
- Strengthened overall image—both online and at the track
Rumble Boxing Mahogany
Rumble Boxing is a boutique boxing studio that offers high-intensity heavy bag classes, personal training and an energetic community atmosphere. The unique blend of “fight club meets nightclub” creates an empowering environment for all fitness levels.
Despite offering a unique fitness experience, Rumble Boxing in Mahogany was struggling to build a stronger connection in their local community, increase awareness and attendance for special events and leverage the potential of platforms like Instagram and TikTok to reach a broader audience.
The Strategy
To address their challenges we implemented a comprehensive strategy that included:
Social Media Optimization
- Platform Management: Regularly updating and managing Rumble Mahogany’s Instagram, Facebook and TikTok accounts. Showcasing classes, trainers and community events.
- Content Creation: Developing engaging content, including behind-the-scenes footage, promotional posts for events and trending content.
- Community Interaction: Engaging with followers through comments, direct messages, interactive stories and carefully planned giveaways to build a loyal online community.
Event Planning & Promotion
- Collaborative Events: Assisting in the planning and promotion of events such as Mother’s Day celebration, Spring event and Father’s Day.
- Themed Classes: Assisting with organizing special classes like “Box & Bands”, “Box & Bootcamp”, Mom focused classes, JR Bootcamps and special Valentine’s Day themed classes to create unique experiences that resonate with the community and their needs.
- Partnerships: Coordinating with local businesses to enhance event visibility and credibility, providing fun experiences for the studio clients.
Performance Tracking & Adjustment
- Analytics Monitoring: Regularly reviewing social media analytics to assess the effectiveness of posts and campaigns.
- Strategy Refinement: Adjusting content and promotional strategies based on performance data to ensure continuous improvement and tailored plans.
The Results
The implementation of this strategy led to:
- Increased Social Media Engagement: A significant rise in likes, comments and shares on Instagram and TikTok.
- Enhanced Community Connection: Stronger relationships with local businesses and expanding reach within the Calgary fitness community.
- Tailored Community Offers: By understanding the needs of their market we were able to provide the community with classes and programs that are relevant to SE Calgary.
Dynamic YYC
Dynamic YYC is a Calgary-based movement lab specializing in chiropractic care, physiotherapy, and massage therapy. Their approach combines clinical expertise with a modern, community-driven atmosphere, helping clients recover from injuries, prevent future ones, and improve overall mobility.
Dynamic had a strong in-studio space across their three locations that was under-utilized. Some of their content needed a creative twist that allowed them to connect with their community and maintain their brand voice consistent.
The Strategy
• Content Planning & Creation: Created content ideas that helped showcase Dynamic’s expertise and knowledge. Produced professional photo and video content highlighting workouts, trainers, and client stories.
• Brand Voice Development: Crafted a consistent tone and visual style across multiple content styles.
• Community Storytelling: Showcased the studio’s culture and values through stories, testimonials, and behind-the-scenes content.
• Strategic Planning: Developed a content calendar to balance education, promotion, and storytelling. Provided them with caption designed according to Instagram’s SEO and algorithm focus.
The Results
- Creative content that lead to higher engagement and stronger brand recognition in Calgary
- A streamlined posting process with content suggestions and assets that are easy to follow
- A digital identity that reflects the studio’s energy and values
Fire Safety Services
When we first met Fire Safety Services, they had built a strong reputation through years of reliable work and expertise. But as their business grew, they recognized the need for a brand and online presence that reflected their professionalism and matched the quality of service they delivered.
Their visual identity and marketing materials were due for a refresh — something that could carry their legacy forward while making space for new opportunities.
The Strategy
We led a complete brand refresh from the ground up. Our approach focused on repositioning the company as a modern leader in fire safety without losing the legacy and trust they’d built over the years.
Here’s what we tackled:
- Logo Redesign: We created a sleek, scalable new logo that captured their industry while bringing in a sharp, professional aesthetic.
- Media Kit Creation: Built a client-ready media kit to support business development and proposals.
- Website Overhaul: Updated the layout, messaging, and visuals of their website for clarity, mobile-friendliness, and modern appeal.
- Team Headshots: Produced a library of consistent, clean headshots that better represent the team behind the work.
- Google Business Optimization: Refreshed their listing with new imagery, keywords, and consistent branding to boost local visibility.
The Results
The new brand identity gave our client a cohesive look and feel that matched their level of expertise. Their upgraded materials have helped them confidently pitch to larger clients and elevate their online credibility.
Plus, with polished visuals and a clear digital presence, they’ve seen increased engagement on their website and improved feedback from both new and returning customers.
Lone Star Plumbing
Lone Star Plumbing is a Calgary-based, family-owned business. With over 30 years of experience, they specialize in plumbing, gas fitting and hydronic heating.
Despite their experience and reputation for quality work, Lone Star’s challenge was reaching a broader audience and establishing a solid online presence. With under-utilized social media platforms, our main goal has been to enhance their visibility and create a presence that accurately represents the team and their values.
The Strategy
Since working together we have focused on three key aspects:
- Platform Optimization: We optimized their presence on key platforms, including Facebook and Instagram, focusing on consistent branding and messaging.
- Content Creation: By creating our own content we have been able to accurately represent and showcase Lone Star’s level of expertise and values. Behind-the-scenes looks at projects, customer testimonials and educational posts are the pillars of their online presence.
- Community Engagement: Beyond creating content for the Lone Star team we have established collaboration opportunities with other industry members to highlight what working with a renowned, well-rounded team can do.
The Results
The implementation of this strategy led to significant improvements in the business’ online presence and customer engagement.
- Increased Engagement: Social media engagement rates increased, with more followers interacting and sharing their content.
- Brand Awareness: Consistent posting and community engagement efforts led to a more solid and increased brand recognition within the Calgary area.