Alloy Racing is a Go-Karting team based in Calgary, AB. The team principal, Troy Pachal, originally started the team to help build community in the niche motorsports world. Comprised of two drivers, two mechanics and one coach, the team has collected many wins and podium finishes. The challenge with Alloy Racing was capturing content amidst the chaotic race days.
The Strategy
- Platform Management: We kept track of all their Instagram activity to ensure max engagement.
- Content Creation: By providing photography support we reduced the stress of having to participate in the event while taking photos. Candid, posed, and authentic content was captured to ensure storytelling of the day and the team dynamic itself.
- Sponsored Content: To ensure their sponsors were able to get extensive coverage, our graphic designer created and story boarded posts to showcase the collaboration.
The Results
- Built a strong, consistent media presence over three years that reflects the team's identity
- Developed professional, engaging content that resonated with fans and sponsors
- Captured race-day action and behind-the-scenes moments with authenticity and care
- Elevated the team’s visual brand, helping them stand out in a competitive space
- Strengthened overall image—both online and at the track
Rumble Boxing is a boutique boxing studio that offers high-intensity heavy bag classes, personal training and an energetic community atmosphere. The unique blend of “fight club meets nightclub” creates an empowering environment for all fitness levels.
Despite offering a unique fitness experience, Rumble Boxing in Mahogany was struggling to build a stronger connection in their local community, increase awareness and attendance for special events and leverage the potential of platforms like Instagram and TikTok to reach a broader audience.
The Strategy
To address their challenges we implemented a comprehensive strategy that included:
Social Media Optimization
- Platform Management: Regularly updated and managed Rumble Mahogany’s Instagram, Facebook and TikTok accounts. Showcasing classes, trainers and community events.
- Content Creation: Developed engaging content, including behind-the-scenes footage, promotional posts for events and trending content.
- Community Interaction: Engaged with followers through comments, direct messages, interactive stories and carefully planned giveaways to build a loyal online community.
Event Planning & Promotion
- Collaborative Events: Assisted in the planning and promotion of events such as Mother’s Day celebration, Spring event and Father’s Day.
- Themed Classes: Assisted with organizing special classes like “Box & Bands”, “Box & Bootcamp”, Mom focused classes, JR Bootcamps and special Valentine’s Day themed classes to create unique experiences that resonate with the community and their needs.
- Partnerships: Coordinated with local businesses to enhance event visibility and credibility, providing fun experiences for the studio clients.
Performance Tracking & Adjustment
- Analytics Monitoring: Regularly reviewed social media analytics to assess the effectiveness of posts and campaigns.
- Strategy Refinement: Adjusted content and promotional strategies based on performance data to ensure continuous improvement and tailored plans.
The Results
The implementation of this strategy led to:
- Increased Social Media Engagement: A significant rise in likes, comments and shares on Instagram and TikTok.
- Enhanced Community Connection: Stronger relationships with local businesses and expanding reach within the Calgary fitness community.
- Tailored Community Offers: By understanding the needs of their market we were able to provide the community with classes and programs that are relevant to SE Calgary.
Dynamic YYC is a Calgary-based movement lab specializing in chiropractic care, physiotherapy, and massage therapy. Their approach combines clinical expertise with a modern, community-driven atmosphere, helping clients recover from injuries, prevent future ones, and improve overall mobility.
Dynamic had a strong in-studio space across their three locations that was under-utilized. Some of their content needed a creative twist that allowed them to connect with their community and maintain their brand voice consistent.
The Strategy
• Content Planning & Creation: Created content ideas that helped showcase Dynamic’s expertise and knowledge. Produced professional photo and video content highlighting workouts, trainers, and client stories.
• Brand Voice Development: Crafted a consistent tone and visual style across multiple content styles.
• Community Storytelling: Showcased the studio’s culture and values through stories, testimonials, and behind-the-scenes content.
• Strategic Planning: Developed a content calendar to balance education, promotion, and storytelling. Provided them with caption designed according to Instagram’s SEO and algorithm focus.
The Results
- Creative content that lead to higher engagement and stronger brand recognition in Calgary
- A streamlined posting process with content suggestions and assets that are easy to follow
- A digital identity that reflects the studio’s energy and values
When we first met Fire Safety Services, they had built a strong reputation through years of reliable work and expertise. But they recognized the need for a brand and online presence that reflected their professionalism and matched the quality of service they delivered.
Their visual identity and marketing materials were due for a refresh — something that could carry their legacy forward while making space for new opportunities.
The Strategy
We led a complete brand refresh from the ground up. Our approach focused on positioning the company as a modern leader in fire safety without losing the legacy and trust they’d built over the years.
Here’s what we tackled:
- Logo Redesign: We created a sleek, scalable new logo that captured their identity, bringing in a sharp and professional aesthetic.
- Media Kit Creation: Built a client-ready media kit to support business development and proposals.
- Website Overhaul: Updated the layout, messaging, and visuals of their website for clarity, mobile-friendliness, and modern appeal.
- Team Headshots: Produced a library of consistent, clean headshots that allows them to showcase the team behind their work.
- Google Business Optimization: Refreshed their listing with new imagery, keywords, and consistent branding to boost local visibility.
The Results
The new brand identity gave our client a cohesive look and feel that matched their level of expertise. Their upgraded materials continue to support and elevate their online credibility.